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The street is hauntingly tranquil. Ash and dust line the sidewalks, while the shattered facades of apartment buildings reveal rooms long since deserted. In the distance, scattered gray-green trees provide the only signs of life or color. People have been living in this area since 6,000 BC. Now, the sound of nearby gunfire rings through empty streets.

In 2015, the multimedia production company Freelance Society traveled to Syria to document the devastation of the ongoing civil war, placing themselves at substantial risk to provide a firsthand perspective from a largely under-reported conflict. “Probably the most unsafe thing to do is to film 360 in a conflict zone,” admits Freelance Society filmmaker Dylan Roberts, who has reported from Syria. “You need to leave the VR camera standing alone. Then you somehow need to get out of the shot—which is hard, especially when there isn’t much room to hide from crossfire.”

Such occupational hazards come with the territory. As co-founder and CEO of Freelance Society, Roberts makes his living racing to the epicenters of natural disasters and armed conflicts for clients like ViceThe New York Time, and The Economist. In the last two years alone, he’s reported from a makeshift hospital hidden within an abandoned home in Iraq, crossed the Hungarian border alongside migrants fleeing ISIS and Boko Haram, and exposed the disorganization of relief efforts following the devastating 2016 hurricane in Haiti.

Most recently, the Oklahoma-based Roberts was in Houston documenting the aftermath of Hurricane Harvey. His striking footage includes a 360 perspective of an improvised church shelter and the view from a speed boat travelling along a suburban street. A Texas native, Roberts’ old neighborhood was still underwater when I reached him for our interview. 

Before preparing for his next trip to Iraq—he’s been working in the country for over eight years—Roberts talked to Format about his career journey, his belief in VR’s storytelling power, and its potential impact on both major newsrooms and citizen journalists.


Lorem Ipsum

The street is hauntingly tranquil. Ash and dust line the sidewalks, while the shattered facades of apartment buildings reveal rooms long since deserted. In the distance, scattered gray-green trees provide the only signs of life or color. People have been living in this area since 6,000 BC. Now, the sound of nearby gunfire rings through empty streets.

In 2015, the multimedia production company Freelance Society traveled to Syria to document the devastation of the ongoing civil war, placing themselves at substantial risk to provide a firsthand perspective from a largely under-reported conflict. “Probably the most unsafe thing to do is to film 360 in a conflict zone,” admits Freelance Society filmmaker Dylan Roberts, who has reported from Syria. “You need to leave the VR camera standing alone. Then you somehow need to get out of the shot—which is hard, especially when there isn’t much room to hide from crossfire.”

Such occupational hazards come with the territory. As co-founder and CEO of Freelance Society, Roberts makes his living racing to the epicenters of natural disasters and armed conflicts for clients like ViceThe New York Time, and The Economist. In the last two years alone, he’s reported from a makeshift hospital hidden within an abandoned home in Iraq, crossed the Hungarian border alongside migrants fleeing ISIS and Boko Haram, and exposed the disorganization of relief efforts following the devastating 2016 hurricane in Haiti.

Most recently, the Oklahoma-based Roberts was in Houston documenting the aftermath of Hurricane Harvey. His striking footage includes a 360 perspective of an improvised church shelter and the view from a speed boat travelling along a suburban street. A Texas native, Roberts’ old neighborhood was still underwater when I reached him for our interview. 

Before preparing for his next trip to Iraq—he’s been working in the country for over eight years—Roberts talked to Format about his career journey, his belief in VR’s storytelling power, and its potential impact on both major newsrooms and citizen journalists.


About Us

The street is hauntingly tranquil. Ash and dust line the sidewalks, while the shattered facades of apartment buildings reveal rooms long since deserted. In the distance, scattered gray-green trees provide the only signs of life or color. People have been living in this area since 6,000 BC. Now, the sound of nearby gunfire rings through empty streets.

In 2015, the multimedia production company Freelance Society traveled to Syria to document the devastation of the ongoing civil war, placing themselves at substantial risk to provide a firsthand perspective from a largely under-reported conflict. “Probably the most unsafe thing to do is to film 360 in a conflict zone,” admits Freelance Society filmmaker Dylan Roberts, who has reported from Syria. “You need to leave the VR camera standing alone. Then you somehow need to get out of the shot—which is hard, especially when there isn’t much room to hide from crossfire.”


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