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LTD Press
The LTD on the printed page

From the 1975 New Car issue of Consumer Guide:

More damning reviews from the 1974 Road & Track New Car Preview issue:

"Just plain Ford and Mercury, that's how the mastodon-size cars are listed in the information books, price manuals, and so forth. This practice can be traced to the assumptions that 225-in.-long sedans are still the standard size."

"The terminology and perhaps even the classification linger on at Ford, but if nothing else positive the 1974 Energy Crisis sent these monsters on their way toward well earned extinction. For 1975 they lumber on, reduced in both Ford and Mercury versions to the series names of LTD and Marquis with three minor variations on each. Here the auxiliary fuel tank (an option) holds 8 gallons of fuel -- 10 in the station wagon -- in addition to the 24.3- or 22.0-gal. basic capacity. Engines cover the same displacement range as those of the Torino-Montego lines."

"Minimum weight for any of these cars is more than 4600 lb and overall lengths range up to 230 in., so the addition of 4-wheel disc brakes to the option list is of interest mainly to those who worry about being mowed down by one of them."

For what Ford had to say for itself, see LTD ads


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